Showing posts with label conserve letters!. Show all posts
Showing posts with label conserve letters!. Show all posts

4/6/16

Conserve Letters! in Stores #2

ASSIGNMENT: Reduce the number of letters used to inform shoppers if a store is open or not.

OLD: 18 letters used on a two-sided sign

NEW:

VERDICT: Printing on only one side and eight letters saved!

3/31/16

Conserve Letters! on TV

From the archives, in honor of the Final Four...

ASSIGNMENT: Redesign the graphic that CBS used to use during the halftime show of the NCAA basketball tournament.

OLD:

NEW:
VERDICT: Three letters saved!

3/24/16

Conserve Letters!

ASSIGNMENT: Reduce the number of letters needed to inform shoppers if a store is open or not.

OLD METHOD:
10 letters are used on a standard two-sided window sign

NEW DESIGN #1:
2-D version uses just four letters
NEW DESIGN #2:
3-D version also uses just four letters
VERDICT: Six letters saved with either design!

• Tune in next week for another letter-saving design •